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We are a public sector organization working under the Ministry of IT & Telecom, Government of Pakistan. Special Communications Organization (SCO) was established in 1976 to develop, operate and maintain all telecom services in Azad Jammu & Kashmir and Gilgit Baltistan. Over the years, SCO has developed massive Information Technology & Telecom infrastructure including laying of over 4800 kilometers Optical Fiber Cable network across the entire length and breadth of the region. SCO stands tall as the largest telecom network & service provider in the region equally focusing on urban and rural areas development. We are providing telecom & IT services to both public and private sectors (general populous) in Azad Jammu & Kashmir and Gilgit Baltistan. It has a unique distinction of providing all brands of telecom services from voice to data under one platform. The services we provide to our valued customers include landline telephony (PSTN), wireless local loop (WLL), cellular mobile service (GSM), broadband internet (DSL),

Our purpose is to connect for a better future and our expertise give us a unique opportunity to drive for a positive change in the society. Our network keeps family, friends, businesses and government connected. As the Covid-19 pandemic period witnessed we played a vital role in keeping economic activities on the run and in function. Our customer care professionals are giving special devotions to some of our critical sectors like education and healthcare. To facilitate, getting always in touch and resolving customer problems round the clock we established a customer care cell in our main office. Our customer care people are dedicatedly providing assistance to customers and solving all sorts of business and technical problems and providing guidelines related to service and information about our product line. Our customer service is a valuable asset to our customer and the company as well. It plays a vital role in customer retention and in development of customer trust and loyalty with us. As companies are interested not just in a single and rare interaction with a customer but, with many and frequent interactions may guarantee in creating loyalty with the company's product that our professionally trained and skilled team has learnt. To include customer service in our value chain; we identify our customer’s needs, assess our employee’s skills, we then design and implement a training vehicle that is in constant review of its quality so that we could meet and surpass the needs and expectations of customer

Creating value starts with doing the right things. Bridging the Gap between the right ideas and correctly executing them is our marketing philosophy. We adopted our marketing activity; as a set of value creating, communicating, delivering, and exchange offerings for customers; clients, partners, and society at large. By ensuring right marketing program that unlock the capacity to dedicate more energy to new ideas and innovations. At ACPL we always appreciate new ideas and innovations. We help our business partners in establishing outlets following the international marketing standards by providing branding material that help making their identity strong and improving SCO image along with the associated entities especially, the ACPL While we plan our marketing program we usually don’t go to develop it with a probationary approach or as per the need only, rather, we believe in total marketing and sales promotion throughout the year and we spend a huge amount on our marketing activities. As we believe in strong and sustainable marketing strategies that would help us target our products and services to the right consumer segments. It involves creating powerful ideas to raise awareness and help in increasing sales. Our above the line (ABL) marketing and advertising carriers where we find ourselves present round the year consist: Local Radio, FM channels, Local cables networks, YouTube channels and our corporate website.